Through The Looking Glass

OUR PROCESS

This is what we do, and that’s how we deliver the message

PRE-PRODUCTION

  • Script Writing
  • Storyboard Development
  • Visual Concept
  • Character Design
  • Talents Engagement
  • Venue Arrangement

PRODUCTION

  • Shooting & Lighting
  • Production Coordination
  • Motion Graphic
  • Voice Over
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POST-PRODUCTION

  • Background Music
  • Audio Mix
  • Video Editing
  • Final Delivery

TYPE OF VIDEOS

Bringing your audience closer to you

Educational Videos

Educational videos go beyond merely informing the viewer – these videos go deeper into the ‘why’ such and such is important, in addition to just the ‘what’.

Promotional Videos

This differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action.

Informational Videos

These videos give the ‘what’ on a topic, but don’t go much deeper, so the ‘why’ is often left largely unexplored (as good educational or promotional video would show).

Examples of Educational Videos
  • Remote Online Classroom Instruction
  • Online Courses with Video Lessons (MooC)
  • How-To Training Videos
  • Student ‘Show and Tell’ Videos
  • Webinar Informational Videos
  • Video Lesson Series
  • Animated Explainer Videos
Examples of Promotional Videos:
  • Talking-head Videos
  • Corporate Videos
  • Testimonial Videos
  • Presentation Videos
  • Explainer Videos
  • Human Resources Videos
  • Unboxing Videos
  • Product Demonstration Videos
  • Real Estate Tour Videos
  • Event Videos
  • Presentation Videos
  • Keynote Slideshow Presentation Videos
  • Advertising Videos
  • Comparison Videos
  • Giveaway Videos
  • Product Review Videos
  • Announcement Videos
  • Destination Videos
Examples of Informational Videos:
  • Television Newscasts
  • Interview Question & Answer Videos
  • Streaming Video Online News Websites
  • Socially-Shared News Snippets (Facebook, Twitter, etc)
  • Public Service Announcments (PSAs)

Documentary Films

A documentary film is nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record.” (Wikipedia).

Examples of Documentary Genres:
  • Poetic documentaries
  • Observational documentaries
  • Reflexive documentaries
  • Performative documentaries
  • Expository documentaries
  • Participatory documentaries

Entertainment Videos

Entertaining videos can vary in scope, genre and purpose. Videos on Netflix, online movies, YouTube video stars, video clips, and more all fall under the scope of entertainment.

Examples of Entertainment Videos:
  • Music Videos
  • Travel Videos
  • Automotive Enthusiast Videos
  • Wedding Videos
  • Comedy Shows
  • YouTube Channel Stars
  • Reality Shows
  • Movies (Hollywood, etc)
  • Episodic-Drama Shows
  • Streaming Services (Netflix, Amazon Prime, HULU, etc)
  • Solid Media (DVD and Blu-Ray)